Resources

Campaign Development – Best practices in designing interventions.

Handbook of Mental Health Communication | Yzer & Siegel (Eds.)

Released in March 2025, this handbook synthesizes scholarship across multiple domains (i.e., public health, psychopathology, communication) to translate how people experiencing mental illness attend to, interpret, and remember health information and to provide real-world implications for mental health campaigns. Publisher's overview and chapter summaries are publicly accessible, but viewing the complete book requires purchase or institutional access.

Mosaic toolkit to end stigma and discrimination in mental health | World Health Organization

Released in October 2024 by the Mental Health and Well-Being (MHW) team within the World Health Organization, this toolkit offers a four-step process for creating campaigns that center around three evidence-informed principles: leadership by people with lived experience, social contact, and inclusive partnerships. Includes 12 international case studies of past stigma reduction campaigns.

Suicide Prevention Communication Playbook | Centers for Disease Control and Prevention

A practical resource to help you create suicide prevention communication campaigns that contribute to behavior change. Guides organizations through the process of defining behavioral goals, understanding their audiences, developing messages, and assessing results.